Where Should Global Marketers Look for Partners?
Where Should Global Marketers Look for Partners? by Laurel J. Delaney In celebration of a 20-year anniversary to writing my first exporting book, “Start & Run a Profitable Exporting Business,” I’ll be sharing excerpts from that book here over the coming months. This post helps you think about how to look for strategic partners. Oftentimes, they are right in front of…