Laurel’s Three-Part Export Series
Getting Started in Exporting. Are You Ready? (9/18/14)
What you will learn:
• Why this is the best and easiest time ever to export!
• What you need to do to get your business export ready
• How to craft a back-of-the napkin export business plan
• How to create a social media and networking presence
• How to market your business worldwide
• How to use e-commerce sites as stepping-stones to export success
Developing Export Sales and Distribution (10/14/14)
You will learn how to:
• Choose a product to export and pick a market to enter
• Find cross-border customers
• Prepare and adapt your product or service for export
• Design your website with the world in mind
• Select a method of exporting
• Manage the transaction (transport, pricing, payment, documentation and rules and regulations)
Export Mastery: Keep Building Your Business (11/6/14)
What you will learn:
• How to communicate with cultural intelligence
• Rules on ethical conduct – why each of us must have a morale compass
• Top Ten Export Business Markets
• Real-world export success stories
• 12 basic truths to achieving export success