Our friends over at bPlans are running a terrific series on how to create an export business plan with all of the material extracted from “Exporting: The Definitive Guide to Selling Abroad Profitably.” Here’s a clip and be sure to keep close tabs on the next installment!
Purpose of an Export Business Plan
There are four main purposes for the export business plan that you will write. The first is that it will serve as a guide during the initial stages of your export growth. The second is that it will give you a chance to describe your product or service offering, detail a realistic sales-and-marketing strategy (e.g., how you will reach your customers), provide a range of viable return-on-invest- ment figures, and explain what variables will affect those numbers positively or negatively. The third purpose …
Read the entire article: Thinking About Exporting? Let’s Examine Your Export Business Plan
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