When it comes to traveling, who doesn’t want to know what’s trending right now and why, especially before you leave?  For example, I have at least five friends who have visited Paris and a handful of others who have journeyed to Alaska.  Seems like quite a vast difference between the two destinations.

The 2024 Global Travel Trends Report uncovers the driving forces behind why people are traveling right now. While the preferences and motivations of global travelers vary nationally, generationally, and otherwise, one thing remains clear: they intend to make the most of their trips this year.

Whether it be sports, big dreams, solo trips or whims that are driving people to venture out in the world, it doesn’t matter. What does matter is that people are making memories.