Here’s a primer on how to create a winning social media strategy that takes the world by storm.

Before you begin your social media campaign:  What are your goals?  If you can’t answer that, stop here and go back to reviewing “How to Find International Customers Using Social Media.” You’re not ready for strategy. You are still in tactical digital media mode.

Next, shift into high gear and jump into bare-bones blogging to updating information on your many other social networks to ways to contribute everywhere on the Web — while continuing to build your online connections.

These days, what we are witnessing in the startup stage of a successful social media strategy is the ability to quickly cover the five W’s:

1. Who – who are you trying to reach (friends, colleagues, clients, old school pals)?
2. What – what are you trying to accomplish?
3. When – when do you want to make this happen (this year, first quarter 2022, in your lifetime)?
4. Where – where will it occur (e.g., LinkedIn, Facebook, Twitter, Instagram, TikTok, Clubhouse or all of the above)?
5. Why – what’s the purpose of doing this?

Some people think it is impossible to create successful social media strategies without understanding the various dimensions of the problem that you’re trying to solve.  Is that your challenge too?

Developing a social media strategy is not creating talking points, but parameters of conversation. And to develop your parameters of conversation for your social media efforts, you have to answer a whole other set of questions.

Lastly, back to our promise to help you create a winning social media strategy that takes the world by storm. If you apply the tips with the 5 W’s) above, you have most of what you need to create a winning social media strategy.

Taking the world by storm requires you being open and transparent in your dealings with everyone on the planet and listening like crazy to what folks have to say. Can you do that? Then put social media tools to work and go take the world by storm.