All the chatter about the Trans-Pacific Partnership Agreement leaves a lot of business owners scratching their heads and wondering, “what’s in it for me?” Let me get right to the point: plenty!
In case you don’t follow my writings at the About.com Import and Export or the Global Small Business Blog sites, I want to make sure you caught the interview I conducted with Karen Kerrigan, president and CEO of Small Business & Entrepreneurship Council (SBE Council). She recently participated in the White House briefing on the Trans-Pacific Partnership (TPP) held in D.C. Nov. 18. Her bio can be found: http://www.sbecouncil.org/about-us/key-staff/. Here’s a snippet of what she covers in our two-part interview.
The Top 5 Benefits to the Trans-Pacific Partnership Agreement — this article addresses the “what’s in it for me?” question. The second part of the interview covers Trans-Pacific Partnership (TPP): Trade Booster for the World — singling out a small business success story in Cobalt Enterprises and other ways TPP will boost business for exporters.
How do you plan to leverage TPP for your business? I’d welcome hearing from you. Email me at ldelaney(a)globetrade.com.
There are more than 8 billion potential customers in the world looking for your product or service. Are you ready to serve them?