The customer service mentality should permeate your entire organization. What is your commitment to customers? Does everybody in the company understand this commitment inside and out? Do you provide exemplary service? Friendly service? Accessible service? The service goal of online retailer Zappos is “Delivering happiness.” Define yours and carry through on it every step of the way. Ask yourself these questions to frame it:
- What is our customer service plan (what do we stand for)?
- Why is it important?
- Who is responsible for it?
- How will it get done?
- How will it be measured?
- How will we celebrate our customer service successes?
Tape the following motto to your wall or use it as a sign-off on your e-mails:
“Everything we do is to help our customers compete more effectively and win in their marketplace.”
Also, create your own statement about what you want to make happen for your customers and then offer some extra-valued or even “free” perks related to it. Based on the statement “I want to allow distributors to win an all-expense-paid trip to the company’s home base if they bring us X amount of business in a quarter,” you could sign the distributors up for your company newsletter, feature them on your blog, produce a monthly newsletter offering them tips on how to use your product or service in ways they didn’t think of, and direct them to where they should go for reorders.
Tip: Use your existing customers to gain new ones. The shortcut to achieving that type of growth is to ask. If you’ve done a good job with your service, a customer will be more likely to give you leads on new customers. Referrals are potent opportunities to move fast on getting new customers, provided you do everything just right as outlined here.
The above is an excerpt from Laurel Delaney’s book, “Exporting: The Definitive Guide to Selling Abroad Profitably,” published by Apress (2016).
There are more than 8 billion potential customers in the world looking for your product or service. Are you ready to serve them?
18 Comments. Leave new
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Different markets can have very different expectations around response times, communication, returns, and even what counts as helpful support. I think referrals only work well when customers genuinely feel their business is understood, not just treated like another sale. One thing businesses could track more closely is why customers refer others, because those reasons can reveal what your service is actually doing right. The Indian e-Medical Attendant visa is intended for eligible foreign nationals accompanying patients who travel to India for medical treatment. It allows attendants to provide necessary support during the patient’s healthcare journey. Applicants should meet India’s eligibility criteria and provide valid passport and supporting documents. The visa is generally associated with an e-Medical Visa issued to the patient. Before applying, travelers should verify the latest requirements, validity, fees, and permitted stay through India’s official visa authorities.
In global business, customers dont just compare products, they compare the whole experience, from communication and support to how quickly problems are solved. I also think the referral idea works better when customers actually feel involved, rather than simply being asked for leads. Transit Visa for Egypt is an important travel requirement for passengers passing through Egypt on their way to another destination. Understanding the visa rules, eligibility criteria, required documents, and transit duration can help ensure a smooth journey. Before travelling, check the latest official requirements based on your nationality and itinerary. Planning ahead can prevent delays and unexpected issues at the airport.
This is a helpful article for those interested in exports and international business. Understanding customer expectations in different markets can make a significant difference in competing on a global scale.Planning a trip to Russia? The Russia eVisa offers eligible travelers a convenient online application process, helping simplify travel authorization for approved tourism, business, cultural, sports, and other permitted purposes.
This blog provides valuable insights into building strong customer relationships and improving business success in global markets. I liked how it emphasizes service, trust, and customer-focused strategies that can help companies grow. The same attention to detail is important when preparing Saudi Arabia Visa Documents.
A strong customer-first culture requires every team member to understand the service promise. Clear commitments and accessible support build trust and loyalty. Gabon eVisa Processing Time is one detail where clear communication can make the customer experience smoother.
Customer service can easily become just a slogan if the whole team isnt actually involved in it. I think the point about using existing customers for referrals is especially practical for small businesses entering the global marketplace. Happy customers can become a strong source of new business without spending huge amounts on advertising. Applying for Applying for Urgent Turkey Visa may be necessary when sudden travel plans require quick preparation. Travelers should check their nationality-specific eligibility, passport validity, visa requirements, and current entry conditions before submitting an application. Accurate personal and travel information can help reduce errors and processing issues.
I really like the focus on making customer service a company-wide responsibility rather than leaving it to one department. The emphasis on clear goals, measurable service standards, and customer referrals offers practical ideas for building stronger relationships and creating sustainable growth in global markets. Understanding the Types of eVisas Available for Laos can also help businesses and travelers plan international opportunities more efficiently.
I fully agree that international customers evaluate the entire experience—encompassing everything from interactions and local support to problem resolution. As highlighted in Laurel Delaney’s blog, leveraging happy, existing customers for referrals is a highly effective way for companies to grow without incurring significant advertising costs.Before planning your trip, check the Djibouti Visa Requirements to understand passport validity, supporting documents, and application details. Preparing everything correctly can help make the visa process simple and avoid delays.
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Customer service becomes much more useful when it is connected to the customer’s actual business goals, not just quick responses or friendly communication. The idea of helping customers compete in their own markets also fits well with international business, where trust can take time to build. Understanding Morocco Visa Requirements is essential before planning your journey. Visa requirements can depend on your nationality, travel purpose, and intended length of stay. Applicants may need a valid passport, recent photograph, travel information, accommodation details, and other supporting documents. Before submitting an application, check the latest eligibility rules, document requirements, visa fees, and processing times.