Scaling a Business for Global Growth

Scaling a Business For Global Growth

Scaling for global growth
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I was told lately there is no secret sauce to scaling a business, particularly globally.  But there are tips you can apply to ensure your business model is in the ready state.  Here are ten.

  1. Make sure you are doing well (financially and operationally) in any market first – because that will ensure your processes and systems will test out soundly globally.
  2. Get good people on board – people who are smarter than you from different walks of life and know how to get work done.
  3. Determine what you want to get done (e.g., let’s expand to Australia by 2024).
  4. Partner with noncompeting businesses that have experience in the market you are interested in entering.
  5. Spend time in the market you want to enter to analyze what’s happening relative to your industry.
  6. Position your products and services correctly for the market you are about to enter.
  7. Price your products and services correctly – set a price somewhere but know you will adjust as you test the market.
  8. Create an environment where trust is of utmost importance.
  9. Communicate over and over again so there is never a question of what you are doing or the why behind it.
  10. Love what you do and enjoy!

For more information on taking a business global, read my book, “Exporting:  The Definitive Guide to Selling Abroad Profitably.”

Exporting Guide

There are more than 7 billion potential customers in the world looking for your product or service. Are you ready to serve them?

Available at:
amazon2barnesNobleapress2

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