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Whenever I give talks to eager entrepreneurs and business owners who want to do business with the world, I am almost always asked:  How can I get customers worldwide to find me?  It starts with crafting a solid international online marketing plan – one that is strategic in nature and executed in a consistent manner.

Here’s the scenario:  Hundreds, if not thousands, of companies might make a strikingly similar product to yours, so how or why, for example, would a customer located in Vietnam know you exist and prefer to do business with you?

I’ve got an answer.  Check this out — it’s an excerpt from my book that is published in Global Trade Magazine:  The Online Marketing Plan That Will Take You Global in a Heartbeat  

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