Even the best products and ideas won’t sell if a company’s name is poorly chosen. There’s a lot to consider in a name, especially one that may be operating in multiple countries. Is your potential name inoffensive everywhere you’re planning to do business? Take some time to research how your intended company name translates into the official languages of at least your five most likely markets. Obviously, the more translation checks you do, the more comfortable and confident you will feel about taking your name worldwide.
Decide exactly what your business will do. Be specific about your business intentions without being too narrow. Imagine owning and running this business for a lifetime. Focus on your personal values and how they will drive your business. Spend as much time on this as you would naming a child or pet – it is almost as important a relationship.
After you do a little brainstorming and come up with a trade name that best fits your long-term mission and doesn’t mean anything bizarre, off-putting or inappropriate elsewhere in the world, have your attorney conduct a legal search to ensure that you are not infringing upon anyone else’s company name. Your attorney should also register the name with the appropriate intellectual property authorities.
When you are developing your ideas for a company name, it should move from the general to the specific. The process could look like this … read more.