Why should you take your business global?” Here are seven unexpected reasons.
1. You can generate greater revenue for less effort.
Sure it takes a long time to seal a deal internationally, but once you do, the revenues are typically far greater than on a domestic deal. For example, let’s say you market a crystal chandelier cleaner. When you ship an order locally to an independent lighting showroom retailer, it might be between four to six cases. If you ship the same product to Austria, for instance, it might be 500 cases. The reason for the difference in the order size is because international customers want to make it worth their while on the shipping cost. The more they order, the lower their per unit shipping cost. Do the math: 500 cases of chandelier cleaner, for example, at $60/12-pack case equals a total cost of $30,000. Shipping and everything else included (insurance, tariffs, payment fee, if any) is $2,500, which is $5/case or 8 percent of the transaction cost. If that same customer orders a smaller quantity, the shipping price will rise commensurately against the total order cost.
2. It’s never too late to learn something new in the course of running your business.
Ever hear of the expression “you can’t teach an old dog new tricks?” Whether you are a novice internationalist or a highly seasoned one, it is never too late to learn something new in the course of running your business. Oftentimes, to master something new, it’s a matter of slowing down, learning the ropes and taking the plunge. In the process, get a little help along the way. You’ve got it here.
3. It’s a cheap, easy way to expand your business.
Are you making 100,000 jars of preservative-free hot fudge sauce each year in a manufacturing facility? That tells me you know how to scale your business to some degree. If that is the case, you can easily ramp up and sell more. And just like No. 1, the more you sell, the lower your manufacturing cost will be in this situation, which means you can capture a higher profit margin without losing a customer or competitive edge.
4. It provides evidence you can still turn your business around.
Has your domestic business dried up and people are talking about it? Meaning, the media is reporting, “There’s no more room for local growth for XYZ Company so the only way to expand is international.” Well, what are you waiting for? Everyone likes to see a business be saved by a white knight who takes a business global. Could that be you?
5. Your inability to stay focused on the business at hand—local.
Just like folks either move or paint a room in their house when they get bored with the same old look, business owners have the tendency to experiment too when things get tedious. As you continue to sell to the same customer base locally and a couple of leads come to you via overseas, try them on for size, meaning attempt to service them and see where it takes your business. I am hoping it’s international!
6. Doing business with people worldwide is way cooler than selling to the guy or gal next door.
Here’s the cool factor test: You are at a cocktail party and someone asks you about your Chicago-based business. You respond with, “We sell natural nail polish throughout the Chicagoland market. Some of our best customers who run nail salons down the block pick up their orders from our facility.” Now, let’s try this again after you take up selling to the world. “My company sells natural nail polish all over the planet. Customers in Dubai, France and Argentina, for example, not only buy our nail polish but talk us up on social media platforms and visit us in person when they want a lesson on how a company makes the best natural nail polish in the world!”
7. Going global has never felt so good.
Your new best friend who you met at the local fitness club just happens to be an expert in expanding a business internationally. It can’t hurt that you absolutely adore hanging out with this person, too. Going global has never felt or looked as good as it does now. Go for it!
@2019 Laurel J. Delaney. All rights reserved.