Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
The following is an excerpt from Laurel’s book, “Exporting: The Definitive Guide to Selling Abroad Profitably.” Artist Gina Ayers Signore has been interested in art her whole life. She remembers drawing and painting when she was five years old. Today, she sells her artwork on her own Web site, Dahlia House Art Studio (http://www.dahliahousestudios.com), as well as on Etsy, Zazzle,…